Violet Mae Collection is where fashion meets function: beautifully. Founded in 2021 by Aimee, a seasoned fashion photographer and designer based on Australia’s Gold Coast, the brand was born out of a very real need: a camera bag that was as stylish as it was practical, and most importantly, 100% vegan. After years in the fashion industry, Aimee found herself back in freelance work following maternity leave. On a photography assignment in Uluru shortly after the birth of her youngest daughter, she realised how uninspired and utilitarian her camera bag felt. Unable to find an option that aligned with her fashion-forward, cruelty-free values, she decided to design her own. With a background in both fashion and graphic design, the process felt natural and deeply personal. Named after her daughter Violet Mae, and inspired by her eldest, Rubie, whose name graces the brand’s debut (and bestselling) camera bag, the brand quickly resonated with creatives around the world. What began with one thoughtfully designed piece has evolved into a growing collection of high-quality, vegan camera bags and accessories for photographers, videographers, and creatives who believe their gear should reflect their personality. Violet Mae is more than a brand, it’s a celebration of creativity, individuality, and conscious design. Aimee’s passion is stitched into every product, and her joy lies in seeing artists carry their tools in style. www.violetmae.co

Celebrated for their mix-and-match charm concept, NUE Hoops is redefining personalised jewellery with creativity, craftsmanship, and conscious design. Working with a curated network of independent suppliers, the brand sources an eclectic mix of charms, from bold and modern to timeless and intricate. Many of their pieces are either self-designed or hand-crafted in their Leicestershire workshop, bringing an artisanal touch to every collection. Their signature hoops are a standout in themselves: privately commissioned and made bespoke by a luxury jewellery manufacturer. The result? A unique fusion of everyday elegance and high-end finish, offering endless ways to express individual style. Whether you're layering charms for statement appeal or keeping it minimal and refined, NUE Hoops invites you to wear your jewellery your way. www.nuehoops.com

Arttitude Cosmetics is an independent beauty brand redefining makeup as a form of bold self-expression. Founded with a passion for artistry and inclusivity, Arttitude champions creativity without compromise. Known for their high-impact eyeshadow formula, innovative palettes, and fearless colour stories, the brand has quickly gained a loyal global following among artists, drag performers, and beauty lovers alike. Every product is vegan, cruelty-free, and thoughtfully crafted to empower users to push boundaries and tell their own stories through makeup. Arttitude is more than cosmetics; it’s a movement celebrating individuality, artistry, and the unapologetic freedom to be seen, loud and proud. From colourful, bold statement palettes like the cult-favourite Metamorph and Maneater collections, to the more wearable Ink & Roses, Vintage & Urban collections, every Arttitude release is a vibrant celebration of personal power and visual storytelling. The brand is deeply rooted in the belief that makeup is not just a tool but a medium; a way to honour identity, transformation, and creativity. Arttitude also stands out for its close-knit relationship with the beauty community, often collaborating with artists and influencers, to create collections that reflect real voices and lived experiences. www.arttitudecosmetics.co.uk

Cherie Jewels was founded in the spring of 2023, born from a quiet desire to preserve beauty in its most fleeting form. For the founder, spring had always carried a sense of renewal, a season where light returns, petals unfold, and everything feels momentarily still and full of promise. Yet in the UK, that beauty often vanishes too soon. Blossoms bloom and fall in what feels like the blink of an eye. In the spring of 2022, moved by this transience, she began experimenting with ways to hold onto those delicate moments. Using real flowers, freshwater pearls, and other natural elements, she started crafting jewellery by hand: each piece designed to capture a fragment of nature’s elegance in a form that could last. From those quiet beginnings, Cherie Jewels began to take shape. The name “Cherie,” meaning “darling” or “beloved” in French, reflects the heart behind the brand. Every piece is made with intention, whether gifted to someone special or chosen as an act of self-love. To her, jewellery is never just an accessory. It carries emotion, holds memory, and often speaks where words fall short. www.cheriejewelleryuk.com

Founded in scenic Byron Bay, Australia, Kawai Jewellery is a handcrafted brand deeply influenced by its coastal surroundings: think ocean hues, sandy tones, and the effortless beauty of nature Specialising in glass-beaded designs, their pieces, such as the popular HAPPINESS, COURAGE, and LAGOON bracelets, showcase vibrant colors, waterproof durability, and playful elegance that embodies beach-chic style. Each item is carefully crafted using Japanese tempered glass beads and stretch elastic, delivering both comfort and resilience against everyday wear, even water exposure The brand’s collections are perfect for stacking, gifting, or adding a bright accent to everyday outfits. www.kawaijewellery.com